In your community, there are thousands of people looking for their next financial product — a better rate, a new car, a first apartment, a financial reset, or simply something that feels more human than the big banks down the street. When that person is ready, they're likely to sit down at a computer or grab their phone to research options. That's where digital visibility comes into play. At Substation, I help credit unions meet them with the right message, in the right channel, at exactly the right time — building that member relationship from the very beginning and carrying it all the way through with automation: from how a stranger finds you, to how a new member feels during their first 90 days, to their next best product, to how long-term members stay connected and loyal. The entire journey matters, and when you build it intentionally, it becomes one of the strongest growth engines a credit union can have.