Digital Marketing & Automation For Credit Unions

Powering Your Credit Union's Entire Member Journey

Strategy, execution, and automation that meet members with the right message, in the right channel, at exactly the right time.

SUBSTATION

What is Substation Marketing?

Substation provides digital marketing strategy, execution, and automation for credit unions and the agencies that support them.

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Digital Strategies For Growth

In your community, thousands of people are searching for their next financial product — a better rate, a new car, a first apartment, or simply something more human than the big banks down the street. I help credit unions meet them with the right message, in the right channel, at exactly the right time. From first discovery to long-term loyalty, every step of the member journey is an opportunity to grow.

Organic Optimization

Organic Optimization

I build Search and Generative Engine Optimization strategies to help you show up for every opportunity in the evolving landscape of search and A.I. platforms like ChatGPT and Gemini. I measure and optimize your website's funnel as a pipeline for more applications through strategic Conversion Rate Optimization (CRO).

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Digital Advertising

Digital Advertising

I create comprehensive advertising strategies and campaigns focused on conversions that matter. This means transparency and clarity through every step of the process and reporting that's informative. You'll have confidence that your paid spend is delivering real results and getting the most value for your budget.

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HubSpot Automation

HubSpot Automation

I design automation systems with HubSpot that grow leads, nurture relationships, increase retention, and earn loyalty. This includes strategic touchpoints to trigger at the right time so your members receive the communications that matter most. Workflows and integrations run in the background so your team can focus on the big picture.

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Years in credit union marketing
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National marketing awards
(leader/teammate)
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Best of Show wins
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A HubSpot Framework For Credit Unions By Substation
MemberGrid

MemberGrid is Substation's HubSpot framework built for credit unions from years of doing things the wrong way — and learning. Four connected pipelines that turn your core, LOS, and website data into one complete Member Journey.

01
Lead
First discovery to membership
02
Application
Started, stalled, approved, funded
03
Account
Onboarding and activation
04
Member
Long-term loyalty and next products
Chris Anderson

Hi! I'm Chris.

I run Substation. For 16 years, I've done credit union marketing — leading teams, building award-winning strategies, and connecting organizations with their members through automation. You get industry experience from a problem solver who not only understands but also believes in the mission behind the work.

Ready for a digital strategy that powers growth? Let's connect.

Brands I’ve worked With

Logo of Foothill Credit Union with a stylized blue geometric emblem and the text 'Foothill Credit Union' in black.
Boy wearing a helmet holding a sword and a shield with a fleur-de-lis symbol, wearing medieval armor, on a shield emblem
Logo for Greater Texas Credit Union featuring the text 'GREATER TEXAS CREDIT UNION' with a stylized Texas flag in the shape of Texas.
Logo of LG Electronics, featuring a stylized red 'L' and 'G' inside a red square.
Columbia Credit Union logo with a cluster of green pine trees on the left and the words 'COLUMBIA CREDIT UNION' in green on the right.
Logo for Neighborhood Credit Union featuring a blue bird flying above the text
Logo for Great Lakes Credit Union with stylized waves and text.
Logo of the United Nations, featuring a world map surrounded by olive branches.
San Francisco Federal Credit Union logo in black and yellow text
Radiant ceiling fan logo with colorful curved lines and the word "RADIANT" in bold blue letters, and the website "CEILINGFANDBLADES.COM" below.

His mastery of HubSpot and knowledge of the credit union industry consistently elevates every conversation.

— Caty Zimmerman, Digital Marketer