Takes One To Know One
I grew up in a region rich with a history of people helping people. My grandfather helped build hydroelectric dams during the New Deal to tame the Tennessee River and bring electricity to the region through TVA. My father continued that work as a lineman with TVA, distributing power to cities and towns as a proud member of the International Brotherhood of Electrical Workers.
I connect with their cooperative spirit through my work with credit unions and improving the communities around them. The name Substation comes from that foundation. An electrical substation transforms and distributes energy to make it useful somewhere else. That's what I do for credit unions. I take proven digital strategies and turn them into campaigns, messaging, and systems that help credit unions grow.
What Substation Does
In your community, there are thousands of people looking for their next financial product. Many of them drive by your branch and see your billboard. But it’s rare for someone to see a billboard and, in real-time, stop what they’re doing to walk into a branch and open an account. However, when that person is ready, they’re likely to sit down at a computer or grab their phone to research options. That’s where digital visibility comes into play. Is your digital branch optimized for these thousands of leads? Are your competitors beating you to the click? Are you missing from the conversation entirely?
Your website should be your number one branch for member acquisition, loan growth, and member engagement. I help credit unions grow by optimizing their site to show in search engines, AI platforms, and all across the web where those potential members are looking for their new banking relationship.
Your next members are out there, right now, looking for better service, a better rate, and the right opportunity to improve their financial life. I’ll help you be at the right place, with the right message, at the right time to fulfill your mission.
When you hire Substation, you work with an experienced credit union strategist who understands what you need, finds the opportunities, builds the plan, does the work, tracks results, and makes it better. No layers. Just straightforward collaboration from strategy through execution, with a mission to continuously improve.
Substation helps credit unions grow by optimizing the complete digital member journey. I build visibility through organic search and AI platforms, grow applications with strategic advertising, and use HubSpot to tie it all together — recapturing abandoned applications, nurturing leads, and increasing engagement and retention through data-triggered member automations.
I keep the process collaborative and transparent. Reach out if you think I’d be a good fit for your credit union.
Core Values
I believe that curiosity leads to better questions.
I respect growing one’s craft by doing and learning.
I seek clarity for the story behind the numbers.
I value cooperation that puts people first.
Hello! I’m Chris Anderson. I've spent 15 years in credit union marketing. I've led teams, managed budgets, launched award-winning campaigns, directed website rebuilds and rebrands, and implemented HubSpot systems for organizations ranging from $300 million to $2 billion in assets. I've worked in-house at a credit union and agency-side, managing clients across the country. Now I bring that experience directly to credit unions and the agencies that support them. As Substation, I provide digital marketing strategy, execution, and HubSpot expertise direct.
Let's Work Together
If you're a credit union ready to grow or an agency looking for strategic support and HubSpot expertise, let's connect.