Takes One To Know One
I grew up in a region rich with a history of people helping people. My grandfather helped build hydroelectric dams during the New Deal to tame the Tennessee River and bring electricity to the region through the Tennessee Valley Authority. My father continued that work as a lineman with TVA, distributing power to cities and towns as a proud member of the International Brotherhood of Electrical Workers.
I connect with their cooperative spirit through my work with credit unions and improving the communities around them. The name Substation comes from that foundation. An electrical substation transforms and distributes energy to make it useful somewhere else. That's what I do for credit unions. I take proven digital strategies and turn them into campaigns, messaging, and systems that help credit unions grow and serve their members better.
How Substation Helps Credit Unions Grow
Every member journey starts long before an application is submitted. It starts in a moment of curiosity or uncertainty — a search for a better rate, a need for a new car, a first apartment, a financial reset, or simply the desire for something that feels more human than the big banks down the street. People begin that journey quietly, comparing options, reading reviews, and trying to understand which financial institution can best meet their needs.
Most likely, when that person is ready, they will sit down at a computer or grab their phone to research options. Is your digital branch optimized for these thousands of leads? Are your competitors beating you to the click? Are you missing from the conversation entirely?
Your website should be your number one branch for member acquisition, loan growth, and member engagement. I help credit unions grow by optimizing their site to show in search engines, AI platforms, and all across the web where those potential members are looking for their new banking relationship.
This work spans the full lifecycle: attracting the right members through organic search, AI visibility, and paid media; engaging them with multi-channel onboarding and strategic follow-ups; and delighting them with personalized communication that makes them feel understood, supported, and part of something built for their well-being. I use HubSpot to tie it all together — recapturing abandoned applications, nurturing leads, and increasing engagement and retention through data-triggered member automations.
When you hire Substation, you work with an experienced credit union strategist who understands what you need, finds the opportunities, builds the plan, does the work, tracks results, and makes it better. No layers. Just straightforward collaboration from strategy through execution, with a mission to continuously improve.
I keep the process collaborative and transparent. Reach out if you think I’d be a good fit for your credit union.
Core Values
I believe that curiosity leads to better questions.
I respect growing one’s craft by doing and learning.
I seek clarity for the story behind the numbers.
I value cooperation that puts people first.
Hello! I’m Chris Anderson. Through 16 years of credit union marketing, I've led teams, managed budgets, launched award-winning campaigns, directed website rebuilds and rebrands, and implemented HubSpot systems for organizations ranging from $200 million to $2 billion in assets. I've worked in-house at a credit union and agency-side, managing clients across the country. Now I bring that experience directly to credit unions and the agencies that support them.