↯  Digital Advertising  ↯

Digital Advertising

Advertising That Powers Real Growth

With the right message in the right place at the right time, digital advertising can dramatically boost applications from your website. When done strategically, ads can complement your organic strategy, seize market growth, and fill gaps where opportunities exist.

Billboard advertising at night
Paid Media · Search / Social / CTV
↯  Search · Social · CTV  ↯

Grow Funded Applications With a Smart Paid Strategy

I build effective, trackable strategies with ad platforms like Google, Bing, all the socials (Meta, LinkedIn, TikTok, etc.), or in-home and community Connected TV. I don’t charge commission on top of your media spend, so I give you genuine advice with a clear strategy and transparent reporting. You’ll know exactly what you’re paying for, what’s working, and how your paid ads connect to real member growth.

Google Bing Meta LinkedIn TikTok Connected TV
From Click to Funded

Product Advertising

Need to grow loans or deposits? Let’s talk about which products your credit union needs most and craft a strategy to find every opportunity to increase applications through paid digital.

By starting at the bottom of the funnel and moving our way up, we target high-intent leads actively searching for your products right now. Then, we can work our way up the funnel to capture earlier-stage interest, filling gaps until we’ve maximized every opportunity.

Product advertising isn’t about just any traffic. It’s about getting the lowest cost per application for your investment and proving that your ad spend is directly connected to member and product growth.

Through strategic keyword targeting, landing page optimization, compelling creative, and continuous testing, I help credit unions capture applications they wouldn’t have gotten otherwise.

Member holding a credit card while applying on her phone
Laptop displaying an analytics dashboard
Dashboards Updated in Real Time

Clear Reporting

A great advertising strategy means nothing if you can’t prove it’s working. The best campaigns are the ones you can clearly measure, understand, and improve over time.

With custom dashboards updated in real time, you’ll have access to all of the performance metrics you’d expect, like clicks, impressions, and conversions. But more importantly, we’ll regularly review what you’re paying per conversion and where your investment is having the biggest impact. This gives us valuable data and a platform for strategic discussions about the best use of your budget.

If you’re ready to build a smarter, more strategic approach to paid advertising, let’s connect.

Contact Page

Prefer email? chris@substation.marketing goes straight to me.