Digital Advertising
Advertising That Powers Real Growth
When credit unions invest in digital advertising, they aren’t (usually) doing it for the vanity metrics or impressions. It's about getting more qualified applicants to open accounts, fund loans, and become loyal members.
With the right message in the right place at the right time, advertising can dramatically boost applications from your website compared to organic traffic alone. It's a charge that complements your organic strategy, filling gaps where opportunity exists.
I build Google and social advertising strategies that drive growth and support long-term brand health. I help you get there with a clear strategy, smart targeting, and transparent reporting. You'll know exactly what you're paying for, what's working, and how your paid ads connect to real member growth.
Product Advertising
Need to grow loans or deposits? Let’s talk about which products your credit union needs most and craft a strategy to find every opportunity to increase applications through paid digital.
By starting at the bottom of the funnel and moving our way up, we target high-intent leads actively searching for your products right now. Then, we can work our way up the funnel to capture earlier-stage interest, filling gaps until we've maximized every opportunity.
Product advertising isn't about just any traffic. It's about getting the lowest cost per application for your investment and proving that your ad spend is directly connected to member and product growth.
Through strategic keyword targeting, landing page optimization, compelling creative, and continuous testing, I help credit unions capture applications they wouldn't have gotten otherwise.
Clear Reporting
A great advertising strategy means nothing if you can't prove it's working. The best campaigns are the ones you can clearly measure, understand, and improve over time.
With custom dashboards updated daily, you’ll have access to all of the performance metrics you’d expect, like clicks, impressions, and conversions. But more importantly, we’ll regularly review what you're paying per conversion and where your investment is having the biggest impact. This gives us valuable data and a platform for strategic discussions about the best use of your budget.
