Organic Site Optimization
Don’t leave fruit on the table.
(Too bad crawlers don’t always understand clumsy mixed metaphors, or that would have been a great headline.)
The truth is that search is evolving. Google remains central, but today’s users move fluidly between AI Overviews, traditional search results, and tools like ChatGPT and Gemini. To compete, your credit union must show up in both traditional search results and generative AI responses.
That’s where SEO and GEO come in: tailored, targeted strategies to get your credit union found for the queries that matter most. Once they arrive, CRO ensures those visitors convert into applicants, members, and measurable growth.
Don’t worry, you don't need to be an expert on acronyms to have a good website that converts. I’ll do the lexicology. To get started, contact me and let’s come up with a plan that makes sense for your credit union.
SEO Strategy
Google still drives the majority of web traffic to credit union sites. When potential members search for "auto loan rates near me" or "credit union in Sacramento," you need to signal to Google that your credit union deserves to be number one on the list.
A solid SEO strategy means your credit union ranks for the searches that matter most and lead to more applications. This means building a comprehensive strategy that includes technical SEO, on-page optimization, content strategy, and local search visibility.
I will audit your site's technical foundation, content structure, and local listings to build a solid strategy to improve your visibility to the right audience.
GEO Strategy
AI platforms like ChatGPT, Gemini, and Google's AI Overviews are now sending traffic to credit union websites. In 2025, that traffic has been growing exponentially. Best of all, it’s converting at a much higher rate than traditional search.
A well-built Generative Engine Optimization (GEO) strategy means that when a lead asks an AI assistant or gets an AI overview about institutions, loans, or accounts in your area, your credit union shows up in the answer.
Just as important is ensuring AI tools share accurate information about your credit union. Without a clear content strategy, AI can pull outdated details, misrepresent your services, or miss your story entirely.
That’s where I come in. I audit your site's content and structure to help AI tools and LLMs find, understand, and recommend your credit union—and tell the right story.
CRO Strategy
Getting traffic to your website is only half the battle. If visitors land on your site and leave without applying, clicking, or engaging, that traffic is wasted.
A good Conversion Rate Optimization (CRO) strategy turns more of your existing traffic into applications and engagements. That means member and product growth, along with a growing bottom line.
I analyze your website's funnel to understand where people drop off, what's confusing them, and what's standing in the way of action. Then I strategically optimize product pages, forms, and flows to turn more visitors into members.
