Organic Site Optimization
Search & Answer Engines Drive Acquisition
The proof is in the numbers. Organic traffic is how leads find your site. Let’s work together to ensure your website has every chance to rank or get mentioned when leads are out looking for a new financial institution.
The truth is that search is evolving. Google remains the strongest referral, but today’s users move fluidly between AI Overviews, traditional search results, and tools like ChatGPT and Gemini. To compete, your credit union must show up in both traditional search results and generative AI responses.
That’s where SEO and GEO come in: tailored, targeted strategies to get your credit union found for the queries that matter most. Once they arrive, CRO ensures those visitors convert into applicants, members, and measurable growth. Don’t worry, you don't need to be an expert on acronyms to have a good website that converts. I’ll do the lexicology.
SEO Strategy
Google still drives the majority of web traffic to credit union sites. When potential members search for "auto loan rates near me" or "credit union in Sacramento," you need to signal to Google that your credit union deserves to be number one on the list.
A solid SEO strategy means your credit union ranks for the searches that matter most and lead to more applications. This means building a comprehensive strategy that includes technical SEO, on-page optimization, content strategy, and local search visibility.
I will audit your site's technical foundation, content structure, and local listings to build a solid strategy to improve your visibility to the right audience.
Don’t collect dust in the bargain bin.
GEO Strategy
AI platforms like ChatGPT, Gemini, and Google's AI Overviews are now sending traffic to credit union websites. Over 2025, that traffic began to grow exponentially. Best of all, it’s converting at a much higher rate than traditional search.
A well-built Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO) strategy means that when a lead asks an AI assistant or receives an AI overview about banks, loans, or accounts in your area, your credit union shows up in the answer.
Just as important is ensuring AI tools share accurate information about your credit union. Without a clear content strategy, AI can pull outdated details, misrepresent your services, or miss your story entirely.
That’s where I come in. I audit your site's content and structure to help AI tools and LLMs find, understand, and recommend your credit union—and tell the right story.
CRO Strategy
Getting traffic to your website is only half the battle. If visitors land on your site and leave without applying, clicking, or engaging, that traffic is wasted.
A good Conversion Rate Optimization (CRO) strategy turns more of your existing traffic into applications and engagements. That means member and product growth, along with a growing bottom line.
I analyze your website's funnel to understand where people drop off, what's confusing them, and what's standing in the way of action. Then I strategically optimize product pages, forms, and flows to turn more visitors into members.
